The Quest to Monetizing New Media: Loss of Privacy for Revenue.

A really interesting issue that has arisen alongside new media becoming more commonplace is monetization. The old media model of monetizing was pretty simple and straightforward. Products such as newspapers, TV shows as well as certain radio formats like XM and Sirius used subscription models where people would pay monthly. Another method for generating revenue are advertisers buying space and targeting customers. The issues that arose with new media is that in many ways those revenue generating models for the media producers have been severely limited and in many ways incompatible.

My paper elaborates on how new media has adapted to this situation coinciding with the loss of privacy their users experienced. A major event that I will be researching is the Cambridge Analytica scandal where Facebook was found to have sold private data to firms so that advertisements could be personally targeted towards users. This manipulation of handling of user data and how it all arises from the issue of monetizing new media was something that I was really interested about.